Bcard

Circular Loyalty Loops

Circular Marketing goes beyond convincing people to buy and includes supporting life-cycle activities (like repair events, information exchange, or reuse suggesttions) that reinforce sharing and community building.

VET: Which marketing activities could you develop aimed at creating collective experiences through sharing for the users, and other stakeholders?

HEI: How can you communicate the importance of circularity to encourage user loyalty without it being marketing?