More than Human Design, refers to a design approach that considers not only the needs and preferences of human users but also the broader ecological and social impact of fashion products. It takes into account the well-being of all stakeholders involved, including animals, ecosystems, and the environment.

This design approach acknowledges the interconnectedness of all living beings and aims to create fashion products and systems that are sustainable, ethical,inclusive, and respectful of all living beings, promoting a harmonious relationship between fashion and nature.

More than human design recognizes that fashion does not exist in isolation from the natural world and other species. It acknowledges the detrimental effects of traditional fashion practices on the environment, such as pollution, waste generation, and the exploitation of resources. More than human design seeks to mitigate these negative impacts by integrating sustainable practices throughout the entire fashion value chain.

More than human design involves adopting alternative materials and production methods that minimize harm to animals and the environment. This includes using plant-based and recycled materials, adopting organic farming practices, and reducing the use of harmful chemicals in textile production. It also entails considering the welfare of animals and ensuring that fashion products do not involve the use of fur, exotic skins, or other materials obtained through cruel practices.

Furthermore, more than human design extends beyond product design and encompasses the entire lifecycle of fashion, from sourcing to manufacturing, distribution, use, and disposal. It involves embracing circular economy principles, such as designing for durability, reparability, and recyclability. It also emphasizes the importance of responsible and transparent supply chains, fair labor practices, and social responsibility.

Note: “More than human design” is a relatively new concept within the fashion industry, and not many companies explicitly use this term. However, various fashion brands and initiatives are incorporating sustainable and ethical practices that align with the principles of more than human design.

Case studies

Fashion Revolution

Fashion Revolution is a global movement that advocates for a more transparent and sustainable fashion industry. The organization promotes greater awareness of the social and environmental impacts of fashion and encourages users to ask the question “Who made my clothes?” Fashion Revolution encourages brands to disclose information about their supply chains and production practices and pushes for greater accountability and responsibility within the fashion industry.

Stella McCartney

Stella McCartney is a luxury fashion brand known for its commitment to sustainable and cruelty-free fashion. The brand does not use leather, fur, or exotic skins in its collections and focuses on using sustainable materials such as organic cotton and recycled polyester. Stella McCartney promotes transparency in its supply chain and has been a pioneer in advocating for more sustainable and ethical practices in the fashion industry.

Higg Index

The Higg Index is a suite of tools developed by the Sustainable Apparel Coalition (SAC) to measure and assess the environmental and social impact of apparel and footwear products. It allows companies to evaluate their sustainability performance across various aspects, including water usage, energy consumption, greenhouse gas emissions, and labor conditions. By using the Higg Index, brands can make informed decisions and improve their practices to prioritize the well-being of all stakeholders involved in the fashion supply chain.

Slow Factory

Slow Factory is a sustainable fashion brand that focuses on using recycled and upcycled materials to create unique and socially conscious designs. The brand embraces the concept of more than human design by integrating environmental and social considerations into its product development and manufacturing processes. Slow Factory collaborates with various organizations and artists to create collections that raise awareness about social and environmental issues, promoting a more holistic and responsible approach to fashion.

The New Standard Institute (NSI)

The New Standard Institute is a non-profit organization that conducts research and provides resources to drive systemic change in the fashion industry. NSI focuses on areas such as circularity, environmental impact, and worker well-being. By advocating for more sustainable and inclusive practices, NSI aims to shift the industry towards a more holistic approach that considers the broader impacts of fashion beyond economic considerations.

Fashion for Good

Fashion for Good is an innovation platform that brings together brands, innovators, and investors to transform the fashion industry towards circularity and sustainability. They provide resources, expertise, and funding to support startups and established companies in developing and scaling sustainable innovations. Fashion for Good aims to redefine how fashion is designed, produced, worn, and reused, taking into account the interests of multiple stakeholders, including humans, animals, and the environment.